ABOUT ERICA ORANGE
Erica Orange is Vice President of Weiner, Edrich, Brown, Inc., a leading futurist consulting group in the United States. Formed in 1977, WEB helps their clients to identify trends and opportunities in the areas of marketing, product development, strategic planning, investments, human resources, public affairs and advertising.
Ms. Orange began her career in the public sector, helping to direct the newly-founded E9-1-1 Institute, a not-for-profit organization dedicated to the advancement of public safety technology. Through her work, Ms. Orange was able to foster support for the organization in the U.S. Congress and various governmental agencies. She then handled business development and media relations for a Washington, DC-based investment promotion firm specializing in economic reconstruction efforts.
Erica Orange has authored several articles on various social, technological, economic and political trends, and has written extensive White Papers on such topics as “The Human/Machine Interface”, “The Future of Family and Household Formation”, and “Climate Change and the Travel & Tourism Industry”. She has lectured on future trends for corporate audiences, universities and trade organizations.
Ms. Orange currently serves on the Career Advisory Board presented by DeVry University, is Chair of the Junior Committee for the National Women’s History Museum, and is a member of the NYC Junior Board for the Ovarian Cancer National Alliance. She was also chosen as one of the first Susan Schiffer Stautberg Leadership Foundation Fellows. For four years, she served as Co-Chair of the Adjunct Board of Directors for ThinkQuest NYC, an organization that brought technology to New York City students.
Ms. Orange received her B.A. in Political Science and Psychology from the University of Rochester (NY).
About Erica’s Programs
Erica can speak to audiences about any topic area related to future trends and their implications for business. Most of the trends that she will highlight fall within the four main categories that are part of WEB’s core ‘STEP’ model:
1. *S*ocial trends
2. *T*echnological trends
3. *E*conomic trends
4. *P*olitical trends
In addition, she will discuss two other main topic areas as a complement to the four listed above:
5. Demographic trends
6. Environmental trends
Erica can speak to the technological trends in any industry, or such things as demographic shifts among consumers, etc.
For audiences wanting “general” themes, she will address
“The Evolution of Economies”
“The 8 Growth Areas of the Emerging /Metaspace Economy”
Erica elaborates on the WEB belief that the downturn in not a “recession”--but rather is a fundamental “transformation”. This includes a historical context and our current shift into the emerging Metaspace Economy. She outlines the eight growth areas of the new economy, and what those mean for client businesses or lecture audiences.
She will introduce the audience to WEB’s “Thinking Technologies”–the techniques that we use in order to think about the future differently. This instructs audiences about some key thinking technologies in an effort to permanently change their way of thinking about future trends, and how to develop actionable strategies to capitalize on those trends.
This lecture includes real-world, practical examples of each of the thinking technologies.
Finally, as WEB develops six new themes (working papers) for its retainer clients every quarter, after one or two quarters have passed, they are then incorporated into general lecture themes. These themes are often very specific, targeted and interesting.
Feedback on Erica Orange
TO WHOM IT MAY CONCERN:
I would like to recommend ERICA ORANGE as a guest speaker.
As a member of the Beauty and Fashion Industry, I had the good fortune of meeting Erica about 3 years ago as a result of her work with Weiner Edrich Brown. As an adjunct professor at the Fashion Institute of Technology, I had subsequently invited Erica to join the 2010 Capstone Speakers program to talk to our Master’s Degree students in Marketing and Management, all of whom had at least 5 years of experience in our industry.
Erica came beautifully prepared and discussed with the class the importance of examining topics from a fresh and innovative perspective. She was creative, articulate, astute and was able to give the students examples that they could readily relate to. I asked Erica, because she was close to the same age as my students, poised and confident, and experienced in the same sort of universe as my cohort.
Her personality and her ability to relate allowed the students to feel they could reach out for her advice way beyond that one evening. I would definitely use Erica again.
Mary Manning, President, Manning Associates
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